Sony Ericsson T280i – In Touch and In Fashion Minimum fuss Maximum exposure Multitask effortlessly Sony Ericsson T280i / T280
Fast texting and a simple navigation key to switch-on the fm radio or access your contact list. Easy
access to the 1.3 megapixel camera and just one click to begin writing a new text message.
As well as its good looks, the T280 lets you take and send a photo in just a few clicks. Browse through your pictures on the phone’s screen or send them via Bluetooth™ to a friend’s phone.
Both the T280 andits sister-product, the T270, are compatible with Bluetooth™ headsets such as the newly announced HBH-PV770. The HBH-PV770 headset sits discretely in your ear and offers remarkably clear audio, even in noisy environments, thanks to its Digital Noise Cancellation and fast Automatic Volume Adjustment features.
Thursday, August 7, 2008
Sony Ericsson T280i / T280
Sony Ericsson K660i / K660
Sony Ericsson K660i – Web for Youth The internet as you expect it to be! Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. The K660 also sports a Bookmark function, a single click button that takes you back to your Home Page and an ‘Enter Address’ shortcut; all intended to guide you through the Web that much quicker. The information you need – on your terms Get there with Google Maps for Mobile Shoot and share…instantly Although packing a whole host of Web applications, this phone is not just for suits. Available in two stand-out colours, a funky 'lime-on-white' and a stylish 'wine-on-black' colour, the K660 will earn you admiring glances no matter where you are. The Sony Ericsson K660i is a UMTS/HSDPA 2100 and GSM/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q1 2008. 
review : Sony Ericsson K660i / K660
Sony Ericsson K660i, an HSDPA enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer.
The Sony Ericsson K660i makes browsing the mobile Web straightforward. The phone’s navigation key serves as a “magnetic mouse pointer” when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.
The Sony Ericsson K660i is engineered to ensure that you're not kept waiting for the news or content that matters to you. Music, video or email – HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G.
Thanks to Google Maps for Mobile, the K660i keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions.
The Sony Ericsson K660i squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it's just a few clicks to upload your picture to your blogsite and share it instantly with friends and family.
Sony Ericsson K600i / K600
The K600 has sleek good looks and an aluminium feel and is easy to use and navigate around. Sony Ericsson’s latest intuitive dual front camera/phone design makes the handset vertical when it’s a phone, and horizontal when it’s a camera, and the fully featured 1.3 MegaPixel camera includes an active lens cover for swift activation and extra protection. For consumers getting used to the gripping idea of video telephony, handling video calls is done in just a few clicks with the use of the direct video telephony button. The world of applications the phone delivers, from exciting mobile content to video calling and personal creativity, are always crisp and clear with the large - 1.8 inch – 262.000 colour TFT screen. The K600 is fully featured with a suite of business applications that handle personal information management and PC-synchronisation via USB, making it the ideal executive work tool, providing business efficiency with high speed access. Mobile operators are delivering more content at faster delivery rates on the 3G UMTS network, and the K600 effortlessly handles the latest 3D games and colour animations. To give consumers a taste of the level of quality entertainment delivered, Vijay Singh Pro Golf 2005 in 3D from Gameloft*is preloaded in the phone. In the true to life golf game, players take on the role of a famous golfer, and play on the most spectacular 18-hole golf courses around the world. Further levels of this game and a host of others are available for download from operator portals or Sony Ericsson’s Fun & Downloads portal directly to the phone. High quality audio coupled with an FM radio and the ability to import full track music downloads direct to the phone make the K600 a quality music player and ideal companion for travelling, the gym or simply relaxing. For consumers keen to exercise their creative muscle, a host of personal creativity tools allows them to personalise ringtones, wallpapers, still shots and video footage in new, inspiring ways.
Sony Ericsson K600i / K600
The K600 3G UMTS handset is a groundbreaker in design, performance and functionality. In a device that is the same size and weight as existing 2G handsets, the K600 delivers the full performance and possibilities of 3G networks, including high quality video telephony, a 1.3 MegaPixel camera and fast download of compelling mobile content. With this phone, Sony Ericsson has moved the boundaries of phone design a stage further and delivered a real classic – a sleek, durable, lightweight phone that will appeal to a very wide audience.
Sony Ericsson K550i / K550
Sony Ericsson K550i / K550
Convenient communication
Communicate effectively. You have your calendar and email in your phone, right where - and when - you need them. Enjoy the convenience.
Ready for action
Just open the lens cover and you,re ready to shoot. Move in close with the digital zoom. Or go for the broad picture - try a panorama view.
Snap, send, blog
Use your shots to keep in touch. Send a picture message. Upload to your blog for all to see. You can also connect a USB cable and send straight to a printer.
Sony Ericsson K300
Sony Ericsson K300
Sony Ericsson has announced the K300 camera phone. This entry level camera phone provides mobile video and picture messaging. Such affordable simplicity makes the K300 the ideal first step imaging phone.
The Sony Ericsson K300 camera is used horizontally, allowing shots to be stable and well framed, and 4x digital zoom gives great results at a distance. The K300 doubles up as a video and photo album as its 12MB on-board memory will store a sizeable collection of 120 10-second video clips or 500 VGA images. The 65K colour screen makes for good quality viewing of stills and footage.
The Sony Ericsson K300 entertainment experience provided by the 3D-Java games engine is fast and responsive, and users can enjoy a host of 2D and 3D games downloaded direct to the phone from Sony Ericsson Fun and Downloads. The Sony Ericsson K300 is available in Visual Blue or Smooth Silver.
Sony Ericsson J210i / J210
Designed for every day use, the J210 makes life easier by mixing practical ergonomics with a simple, intuitive interface. The slim design incorporates a large keypad with joystick for easy navigation, and a bright 65K colour screen. Using the phone in a variety of situations is made effortless as speech clarity is provided and a dedicated ringtone speaker delivers clear sound for incoming calls. And, although the J210 is designed with voice communication in mind, it is easy for users to supplement calls with SMS text and MMS picture messaging. The J210 also helps to manage daily life with practical features as it includes a personal calendar to provide reminders of appointments and an alarm clock. The phone book can have up to 200 entries and there are a variety of personalised themes, wallpapers and polyphonic ringtones. Tri-band capability means that users can stay in touch when they are on holiday or on business abroad. A classic choice of silver or green makes the J210 an attractive accessory and comes complete with strap holder so it can always be ready to hand. Practical accessories include the Stereo FM Radio Handsfree HPR-20 and the Portable Handsfree HPS-20. The J210 will be available in the 3rd quarter 2005. The J210 will come in the following editions:
review : Sony Ericsson J210i / J210
A follow-up product to the highly successful J200, the J210 is a straightforward device for people whose primary communication style is voice and basic messaging and have no need for a fully-featured mobile phone.
J210i - Triple Band 900/1800/1900 MHz
J210c - Triple Band 900/1800/1900 MHz for Mainland China
Sony Ericsson G900
Sony Ericsson G900
Sony Ericsson has added a new line, the G series, which starts with the Symbian UIQ based G900, a candybar handset sporting a 2.4" QVGA touchscreen, along with 160MB of internal memory and a Memory Stick Micro (M2) card slot.
The Sony Ericsson G900 is not shy on the camera front, packing a 5 megapixel camera with auto-focus, digital image stabilization, red-eye reduction, and facial recognition. A neat feature is the ability to touch the screen to indicate the focus point of a picture, for those that enjoy taking more artsy photographs.
The Opera web browser comes pre-installed, and the Sony Ericsson G900 also features an FM radio, Bluetooth 2.0 with A2DP stereo and support for Sony Ericsson,s PlayNow music store. The touch display allows for handwriting recognition, and users can easily create personal notes and save them as ,stickies, on the handset,s home screen.
The Sony Ericsson G900 sports tri-band GSM (900/1800/1900MHz), WCDMA (2100MHz), and WiFi. The slender 13mm (.5") candybar is planned to be available in Dark Red or Dark Brown color schemes in Q2 2008, though pricing has not been released.
Sony Ericsson G700
Sony Ericsson G700
The Symbian UIQ-based Sony Ericsson G700 is touted by Sony Ericsson as a ,touchscreen organizer for the masses, and it looks to be a hot handset. The 2.4" QVGA touchscreen display features a new panel based home screen, where users can write out personal notes and save them as ,stickies, for later review.
The Sony Ericsson G700 rocks a 3.2 megapixel camera with red-eye reduction and digital image stabilization, as well as video recording. A Memory Stick Micro (M2) card slot, FM radio and support for Sony Ericsson,s PlayNow music store make the G700 a great music handset, also.
Tri-band GSM (900/1800/1900MHz) and WCDMA (2100MHz) keep the G700 focused on the European market, though official availability and pricing were not given. The Sony Ericsson G700 will be available in a Silk Bronze color scheme.
Sony Ericsson G502
The Sony Ericsson G502 is the first such model, however, to feature high-speed HSDPA capability. This means that more users can now benefit from faster browsing and downloading capabilities in a phone that has a feature-set that is impressive and incredibly easy to use – perfect for those who want to stay in control of their lives. In touch, on the move the Sony Ericsson G502 come with the latest version of Google™ Maps for Mobile. This application allows you to view high quality maps that give you a satellite view of the local area and view listings of the restaurants and hotels, complete with any reviews or ratings available. The built-in aGPS functionality of the Z780 means that wherever you are, you’ll always be able to find what you need – whether locating the address of your friend’s party or finding the quickest route to your next meeting. Google™ Maps for Mobile then enables you to receive turn-by-turn directions that help you to find your way without complication. With the G502, you just enter start and finish locations, and receive point-by-point directions of how to get to your destination. Plugging the GPS Enabler HGE-100 accessory into the phone adds GPS capability here as well, making sure that you need never get lost again. The Sony Ericsson G502 is a UMTS/HSDPA 2100 and GSM/GPRS/EDGE 900/1800/1900 phone that will be available in Champagne Black and Brilliant Hazel in selected markets from Q2 2008. 
Sony Ericsson G502
The new Sony Ericsson G502 is the latest in an established line of classic Sony Ericsson phones that cram a wealth of time-saving features into an affordable, pocket-sized phone.
Sony Ericsson C902
review : Sony Ericsson C902
The new Sony Ericsson C902 CyberShot phone, packed with the latest camera technology, makes it effortless to take perfect pictures of those spontaneous moments - day or night, at a bar or the beach - and instantly share them with friends and family.
Sony Ericsson C902 CyberShot digital camera
The slim line C902 Cyber-shot will have everyone wanting to have their picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 megapixel Auto Focus camera, the Sony Ericsson CyberShot C902 sports a camera performance beyond its sleek and slim looks. The phone,s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.
Sony Ericsson CyberShot C902 - Lens cover
With the C902 Cyber-shot you just need to slide open the active lens cover and shoot. The Face Detection and Auto Focus capability enables the camera to detect and focus on the face of your subject rather than the background, so that you can take sharp and high quality pictures of your friends.
Sony Ericsson C902 Cyber-Shot - Photo Flash
With the Sony Ericsson CyberShot C902 you can be confident of getting the perfect shot. The phone incorporates the latest in lighting technology - Photo Flash - giving you better quality pictures even in low-light conditions. Also, a light solution has been added to the established BestPic feature - which lets you take nine photos in quick succession, choose the best and delete the rest. So now you can use BestPic wherever you are, perhaps even to capture the dance-floor action in a club!
C902 Sony Ericsson Cyber-Shot - x-Pict story
Use x-Pict story to add music and transitions to your gallery of photos and automatically create your own multi-media slideshow to share with your friends. Lights, music, action!
Sony Ericsson C-902 - Memory Stick Micro
The Sony Ericsson C902 CyberShot comes with a 160MB built-in memory - the equivalent of storage for up to 100 full resolution photos - plus the possibility to add even more memory with the Memory Stick Micro (M2) that can be bundled with the phone depending on the market.
C902 CyberShot phone - CCR-70 M2 USB Adapter
You can transfer the images on your phone to your computer by using the CCR-70 M2 USB Adapter. Save your photos to the phone,s memory card, remove it and pop it into the CCR-70 adapter. You then slot the card reader into your laptop and all your photos can be dragged across! delete from your Memory Stick and you,re ready to go and fill it up again with more memories.
Sony Ericsson CyberShot C902 - Network & Availability
The C902 Cyber-shot is a UMTS/HSDPA 2100 and EDGE / GPRS 850 / 900 / 1800 / 1900 phone that will be available in selected markets in Swift Black or Luscious Red from Q2 2008. The C902c Cyber-shot is an EDGE / GPRS 850 / 900 / 1800 / 1900 phone that will be available in selected markets within the same timeframe. The CCR-70 M2 USB Adapter will also be available in selected markets from Q2 2008. Available in selected markets from Q2 2008.
Sony Ericsson C702
Sony Ericsson C702
The Sony Ericsson C702 is not only dust resistant but it also a water resistant phone that you wont have to worry about splashing a little or alot of water on. Additional features include: a 3.2-megapixel camera and GPS so you’ll never get lost on your crazy excursions. The Sony Ericsson C702 is scheduled to release in Quarter 2 of 2008.
Sony Ericsson Z710i / Z710
Business-friendly features include push e-mail support and RSS feeds for news updates and traffic reports direct to your phone. PC tools include synchronisation of your phone book and calendar as well as USB 2.0 support. A 64MB Memory Stick Micro (M2) is supplied that is expandable to 1GB and can be used to store and transfer any type of multimedia content, including text, graphics, video, stills and audio files. The Z710 also features the Access NetFront full HTML browser. It makes web access on the move as simple as on a PC and EDGE speed means pages download rapidly. It also has the latest Bluetooth 2.0 with HDR (high data rate) for fast data transfer with other Bluetooth devices, providing robust, quality connections for accessories such as wireless headsets and handsfree car kits. The Z710 also supports Bluetooth streaming in stereo (A2DP) so you can enjoy the full stereo power of the phone’s media player completely wire-free. The 2 Megapixel camera captures sharp, crisp stills and video and these are easily shared using MMS, Bluetooth, stored on the Memory Stick or transferred quickly to your PC via USB. When it’s time for you to switch off, the entertainment suite includes a high performance media player and FM radio with RDS. The media player supports all of the common music file formats, including the new e-AAC+, which dramatically reduces memory space and download time. The clamshell design allows for a large external LCD screen. This allows many functions to be performed without opening the phone. By using the direct keys next to it, the media player, FM radio, SMS message review, previewing tasks and diary appointments can all be accessed and controlled. The Z710 is a Quad-band EDGE/GPRS phone available in Twilight Black or Metallic Sand and starts shipping during Q3 2006. 
Sony Ericsson Z710i / Z710
The Z710, an EDGE-capable clamshell with a camera that will appeal to the hard working person looking for a phone to fit an intensive business and private life. This handset includes a suite of advanced business and multimedia features in a sophisticated and stylish design.
Sony Ericsson Z610i / Z610
Sony Ericsson Z610i / Z610
The Sony Ericsson Z610i - a stylish 3G phone that blends performance with stand-out design. The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden ‘magic mirror’ display which can only be seen when in use. This striking phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity. With such a unique design and a choice of three eye-catching colours – Luster Black, Rose Pink & Airy Blue – Z610 is the clamshell to be seen with.
The magic of the Z610 is revealed when a call comes in or the user receives an SMS or MMS. The hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.
The distinctive design of the Z610 is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online ‘blogsite’, within just a few clicks. Simply take a shot with the Z610’s 2.0 Megapixel camera and upload (or blog) the images directly to the site.
The Z610’s 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile, it’s so much more than a pretty face.
And when its time to reflect, support for Memory Stick Micro™ (M2™) allows for generous storage of photos, video clips and MP3 files. This popular and portable storage format is available in memory sizes up to 1GB – that equates to around 2,800 pictures of 2.0 Megapixel quality.
Z610 is available in selected markets from Q3 2006.
Sony Ericsson Z558i / Z558
The Sony Ericsson Z558 is a Tri-Band GPRS 900/1800/1900 clamshell featuring a touch screen for Chinese character input, as well as Thai and English text recognition and one-touch SMS access . It is the first phone non-Symbian based phone in the Sony Ericsson range to offer a touch screen & stylus; and will be available as both the Z558c for mainland China and the Z558i for other selected markets. Finished in a combination of brushed metal and high gloss material, the Z558 is equally at home during the busy working day or helping to organise family life. It features a bright 262k colour touch screen and a 1.3 Megapixel camera for work and leisure. With 18MB of onboard memory expandable to 1GB, the Z558 has plenty of storage and connects easily to a PC for fast transfer of multimedia files and synchronisation with your phone book and calendar. Sit back and enjoy the show. The Z558i has games inside, an FM radio for quality news and entertainment around the clock and a media player for your favourite music and video. It will be available in ‘Expresso Black?from October 2006. 
Sony Ericsson Z558i / Z558
Open up to stylish clamshell design and fun snapshot imaging. Shoot and share your pictures wherever you go. Enjoy the comfort of touchscreen handwriting recognition when writing messages or editing your calendar or contacts.
Sony Ericsson Z500
Sony Ericsson Z500
The most important of these is the inclusion of EDGE data services, a first for a Sony Ericsson handset. The Z500 includes Class 10 EDGE, offering speeds of up to 240 kbps. The Z500 also includes a VGA digital camera for both still and video recording. Pictures can be displayed on the 16-bit TFT main display, while the external 4096-colour display can function as a viewfinder or display picture caller-ID when closed. The external screen can also be used to read text messages and perform other simple functions. Features include a Wireless Village instant messaging client, MMS, e-mail support, a full organizer with sync ability, and push-to-talk over cellular (PoC). PoC allows functionality similar to walkie-talkies and is aimed at businesses and consumers alike. Media functionality includes a polyphonic ring-tone composer, 3D Java gaming and force-feedback. The handset can be customized with exchangeable front and back covers, and weighs 110 g. It measures 93 x 49 x 24 mm. In terms of specifications, the Z500 is a tri-band 850/1800/1900 MHz GSM handset, claiming 11 days of standby time or 10 hours of talk-time.
Sony Ericsson Z320i / Z320
Store up to 100 pictures Everything about this clamshell camera phone makes it ideal for fun-and-style seekers everywhere. So much so that you¡¦ll never want to leave it behind. Share your memories ¡V Discover and enjoy the fun of taking and sending pictures from wherever you are. The Z320i has a 1.3 megapixel camera that can be activated by one press on the navigation key. Refine the camera settings, including night mode and white balance, to get the best shot. Pocket your pictures ¡V The Z320i can store up to 100 of your favourite pictures and has an easy menu system that makes it simple to search, view and share your images. Send them over a mobile network (MMS) or via a computer using email. Getting your pictures to your computer is easy. Use infrared or plug in a USB cable (optional accessory) and drag and drop. Brighten up your life ¡V The Z320i is available in a colour choice of Crimson Red or Atlantic Blue. If you feel like something new, the exchangeable front and back Style-Up™ covers (available separately) can be changed to suit your taste. The Z320i,s good looks are enhanced by a retro style icon display which lights up to alert you to an incoming call or message. The 1.8" 65K internal display, meanwhile, is perfect for viewing your pictures. The Z320i is a GSM/GPRS 900/1800/1900 and 850/1800/1900 clamshell phone and will be available in selected markets from Q3 2007. 
review : Sony Ericsson Z320i / Z320
The new Sony Ericsson Z320i is perfect for those that want a compact phone with a simple camera on-board for those impromptu photo moments. The Z320i is a megapixel clamshell phone that is good looking and simple to use. With just one press of a button to switch on the 1.3 megapixel camera it’s quick to shoot, store or share spontaneous shots.
Sony Ericsson Z310i / Z310
The seamless, semi-transparent finish on the front of the phone allows the display icons (which signal when a new event takes place on the phone) to be ¡¥hidden¡¦ beneath the surface. And a separate external display, also concealed under the surface of the phone, lets you know exactly who is calling. Adding to the striking design is a series of novel light effects that serve to both personalise the phone & allow the user to ¡¥colour code¡¦ their contacts. Simply assign a coloured light to your frequent callers and you will know instantly whether its work trying to reach you, your best friend fixing a date, or your mother calling to invite you to Sunday lunch! It is even possible to set the look and feel of the menu & screen display to match the time of day; a bright theme during the daytime and something more relaxing or subtle at night. Although straightforward to use, the Z310 is loaded with features to help you organise your life and have fun along the way. The built-in VGA camera allows you to take spontaneous snaps and share them with family and friends instantly via Picture Blogging (uploading pictures directly to a Blog site from the Z310) or Picture Messaging (MMS). alternatively, just use the phone as a portable photo album to make sure that your memories are always with you. And there¡¦s no need to worry if you can¡¦t find your phone in your bag or under that pile of papers! Just link the Z310 to a Bluetooth headset, such as the comfortable & compact HBH-PV705 Headset, and you are likely to never miss a call. You can choose the Z310 in the colour that best fits your lifestyle and your wardrobe. This luscious phone comes in three very individual colours: Jet Set Black, Blush Bronze or Lush Pink. Z310i is a Triple band/EDGE/GPRS 900/1800/1900 handset and will be available in selected markets from Q1 2007. 
review : Sony Ericsson Z310i / Z310
For a phone that reflects your style whether you¡¦re at work or at play, picture yourself with the new Sony Ericsson Z310. This stand-out phone has a flawless, polished finish. The front icon display is integrated into the design, hidden discretely beneath the surface until a message or call is received. There are even eye-catching coloured light effects that can be assigned to contacts in the phonebook; so you can know at a glance who is calling.
Sony Ericsson Z250i / Z250
Bags of style The fashionable top decoration with its subtle metallic pattern gives a premium feel to the Z250i. There¡¦s a colour choice of either Morning White or Silent Black, giving it broad appeal to both a male and female audience. The front face of the phone is completely smooth, hiding icon displays that only come to life when triggered by an incoming call or text. The slim, lightweight body adds to the Z250i,s smoothness, so it slips easily into your jacket, jeans or coat when you leave the house. Fashion shoot Use the Z250i to capture memorable moments when you,re out with friends and share your shots in an engaging way with the special slide show feature; just set the show rolling, gather round with your friends and enjoy your pictures straight from the phone. With enough room to store up to 200 images, there¡¦s plenty of room for all of those impromptu photo moments. Your personal assistant It takes just one click on the Z250i to reach a collection of features that can help organise your life. Whether you want to send a message, access the camera or get straight to your phonebook, with the multi-way navigation key you,re just a click away. Although the Z250i weighs in at just 90 grams, it,s certainly no light-weight. It has enough stamina for up to 7 hours talk time and up to 300 hours standby. 
review : Sony Ericsson Z250i / Z250
For a phone that can,t help but attract attention, look no further than the new Sony Ericsson Z250i clamshell. Pocket-sized and just 19mm thin, this camera phone is wrapped in an alluring metallic finish, with subtle patterns that catch the light. The Z250i still finds room for an impressive feature set, including a good quality camera and storage for up to 200 of your pictures. With an interface that¡¦s simplicity itself, including clear desktop icons and one-click access to key features, the Z250i is one phone you¡¦ll want to be seen with.
Sony Ericsson Z1010
review : Sony Ericsson Z1010
Sony Ericsson announced and demonstrated it,s first 3G phone today at the 3GSM World Congress - the Z1010. The Z1010 is a dual mode phone using UMTS/GSM-GPRS, supporting the GSM 900/1800 bands common to much of the world - but not North America. Jan Wäreby, Corporate Executive VP, Head of Sales and Marketing at Sony Ericsson said "We are showing this product now to support operators, commercial 3G launch programmes and to inspire users and application developers with full 3G functionality support. 2003 will be the year when the industry will have to focus heavily on interoperability and standardisation in order to launch attractive 3G services and applications, Supporting this process is definitely one of Sony Ericsson,s strengths thanks to our Ericsson heritage, closeness to the operators and the fact that we were the first ones to carry out hand-over between GSM and 3G in September 2002" Once interoperability testing is completed in Q2, there will be full commercial availability in the second half of 2003. Not too much is known yet about this phone but we will update this story as we learn more. For now you can read a bit more about it at the official Sony Ericsson 3GSM website.
This new handset features the following:
Sony Ericsson W960i / W960
Music marathon Up to 700 albums - around 8000 songs* - can be stored on the 8GB memory of the W960 Walkman?phone. Managing tracks is easy and it can transfer up to 1GB of data, including music tracks, from your PC to the phone in less than three minutes. With two stylish headsets supplied in the box „X(one of these the new Stereo Bluetooth?Headset HBH-DS220) and a music listening time of up to 27 hours, you¡¦re free to dance much more than the night away. Visual feast Album arts, TV shows and games. You can navigate the Sony Ericsson W960i and browse media files with the touch of a finger (or stylus). Just press the touch controls to find your way to whatever type of entertainment you need. If video is your choice, the phone supports video playback at 30 frames per second, which is the same as TV quality Go Wireless The 2.6" touch-sensitive display is great for Web browsing. Hook up to the Web using the 3G network or a Wi-Fi?access point. Visit your favourite pages, buy music online, and download new programmes to make the Sony Ericsson W960i truly yours. Performance photos To catch the fun, the Sony Ericsson W960i Walkman?phone boasts a 3.2 megapixel camera within its 16mm frame. Auto focus makes your photos sharper, and with picture messaging or email you can share them instantly. Another way to spread the word ¡V or photos ¡V is to post them on your own blog site. Sort it out As with the Sony Ericsson W910i Walkman?phone, you can organize all of your content for the W960i using Media Manager PRO, a PC programme for optimizing music, photos and videos to be used on your phone. Wise up As with earlier Walkman?phones, the W960 incorporates TrackID?music recognition software. This lets you record a clip of a song on your phone and find out instantly the name of the artist, track and album. Handy for those moments when you hear a song you like, but do not know who sings it. On the Sony Ericsson W960i (and W910i) this feature has been taken to the next level. You can now receive detailed information about the song identified ¡V the background of the artists and the album. New ways to search have been added in, other than just by capturing an audio clip. If you know a bands name and not much else, for example, you can text search to find out more. Search by artist, title, album or lyrics. Listen up The Sony Ericsson W960i Walkman?phone really is the centrepiece of your music listening life, which is why both a stereo portable handsfree and a Stereo Bluetooth?headset for music streaming are included with the phone. When you want more, the new Street-style Portable Handsfree HPM-83 adds urban style to the W960. Its flexible neckband gives a secure fit and wraps behind the head, so as not to get in the way if you¡¦re running or at the gym. If you want to share your music library with friends, the Bluetooth?Music Receiver MBR-100 plugs into your home stereo and lets you stream tracks directly from the phone to your stereo¡¦s speakers. Why keep it to yourself? Nicklas Sivander, Product Manager for the Sony Ericsson W960i Walkman?phone, Sony Ericsson, sums it up: ¡§You couldn¡¦t ask for a better music mix of high performance media player and intuitive phone. The touchscreen is complemented by a regular keyboard and the phone itself is amplified by the Media Manager programme and the many music accessories. The days of taking an MP3 player, a camera and a phone with you when you leave the house are definitely over.¡¨ The Sony Ericsson W960i Walkman?phone is UMTS 2100-GSM/GPRS 900/1800/1900 and will be available in Vinyl Black from Q4 2007 
Sony Ericsson W960i / W960
The Sony Ericsson W960i Walkman Phone
Sony Ericsson W950i / W950
More than a music phone, broadband-fast email and Web browsing plus a suite of high performance entertainment applications add to its capabilities, making it one of the most highly specified phones in the Sony Ericsson portfolio. The W950’s design will turn the heads of the most avid style aficionados. Its thin, sleek and compact form is finished in Mystic Purple, fingerprint-proof matt with orange accents. The purity of its design is strengthened by the keypad being flush with the surface, and orange backlighting that brings the music keys to life in a stunning, practical way. The music player within the W950 has the functionality and sound quality of an equivalent standalone device. Its 4GB storage can take up to 4,000 songs and the sound quality, delivered on high quality headphones, makes listening to music a real pleasure. A new graphic-rich interface on the Walkman player makes it easy to navigate around the music library by song, artist or playlist and now it’s possible to search visually by browsing through album covers using the stylus and touch screen. The W950 has all the benefits of a combined phone and music player, enabling multitasking between listening to music, SMS texting, emailing and browsing the Internet. Getting music into the W950 is fast and simple and can be done in a number of ways. The supplied Disc2Phone music management software is an intuitive package that handles transfer to the phone of music stored in the user’s PC. UMTS capability also makes the W950 ready for fast direct-to-phone transfers from available operators?download services. Beyond music, the W950 is a complete mobile entertainment centre that delivers great speed and exceptional quality sound and vision. Users can now enjoy the complete spectrum of mobile multimedia applications, from web browsing, push email and video streaming to 3D gaming and store-and-share of media files. Besides music, 4GB is enough storage for a wealth of photos, video’s or email attachments in the phone. Stereo sound through wireless headphones is now possible as the W950 support Bluetooth streaming in stereo. The Bluetooth Stereo Headset HBH-DS970 also announced today and available as an accessory delivers high quality stereo sound through stylish, comfortable headphones. W950 is the 3rd Sony Ericsson phone based on the new Symbian v9.1 and UIQ 3.0 platform, benefiting from a growing multitude of third party applications. All of these applications are available to download from the Sony Ericsson Application Shop, an online catalogue that is stocked directly by third party developers. The Sony Ericsson W950 is a Dual Mode UMTS Walkman phone starts shipping during Q3 2006. Regional variations are: W950i - Dual mode UMTS (2100MHz) - GPRS 900/1800/1900 for Europe, Asia Pacific,Middle East, Africa W950c - Dual mode UMTS (2100MHz) - GPRS 900/1800/1900 for Mainland China (launch for mainland China dependent on availability of 3G services.) 
Sony Ericsson W950i / W950
The W950 is an ultra-slim, ultra-stylish, UMTS-enabled device with 4GB of onboard storage complete with touch screen for simple navigation through music genres, playlists, individual songs or music albums.
Sony Ericsson W910i / W910
Shake it up With Shake control you can skip your music forward one track if it's flicked one way and back if it's flicked another. Shake the Sony Ericsson W910i back and forth and it shuffles your playlist. It also adds a new dimension to mobile gaming. If you tire of using the dedicated gaming buttons, just steer the Sony Ericsson W910i from left to right to make your move. Bring it down The Sony Ericsson W910i Walkman?phone will feature the latest version of the PlayNow?mobile download service (PlayNow?.0). This gives the user instant access to an extensive catalogue of games, mastertones and music, including thousands of tracks from Sony BMG. Preview, select and pay for tracks, all in just a few clicks, and download them on demand directly to your phone. Match your mood Choose your music to suit your mood with SensMe? a completely new way to browse music on your Walkman?phone. Search your collection and create playlists based on tempo and style rather than on artist or album. The unique visual shows each of your tracks as dots in a matrix, placed along a horizontal and vertical axis according to their attributes. This way you can circle a group of tracks that match your mood to create a playlist, or simply select individual tunes as you wish. An alternative to the phone’s more conventional music catalogue, SensMe?is the perfect way to create a soundtrack to your life. Manage your media The new media browser on the Sony Ericsson W910i Walkman?phone places all of your media in one central area, making it easy to access music, video or podcasts from one single icon on your phone menu. The Sony Ericsson W910i Walkman?phone helps you sort out your various media files, even before they reach the phone. The new Media Manager PC programme lets you organise your music, photos and podcasts on your PC and transfer them via USB to your phone. An incredibly simple tool to use, you can for example search and select music on your computer or audio CDs and convert the tracks to mobile-compatible formats before the transfer takes place, thus saving time as well as your phone's resources. Get more With room for over 900 songs on the Sony Ericsson W910i (1GB Memory Stick Micro?provided), you will want to enjoy your music to the full. So why not team it up with the Stereo Bluetooth?Headset HBH-DS220 and stream rich, crystal clear audio direct from your phone. Or turn the W910i into a mini stereo system by plugging it into the new Music Desk Stand MDS-65. The Sony Ericsson W910i Walkman?phone will be available in either Hearty Red or Noble Black from Q4 2007. It will ship in the following network versions: W908c: GSM/GPRS/EDGE 850/900/1800/1900 W910i: UMTS/HSDPA 2100-GSM/GPRS/EDGE 850/900/1800/1900 
Sony Ericsson W910i / W910
Sony Ericsson W910i Walkman phone
Sony Ericsson W890i / W890
Unleash your inner DJ Not only can you organise your tracks by artist, album, or visually using Album Art (the album’s front cover artwork) ?with the W890, you can even select your music to match your mood. The SensMe?music experience automatically plots your music by tempo and mood ?letting you create a playlist that matches how you feel. The W890 Walkman?phone offers the benefit of an expandable memory, which can be upgraded as your music collection grows. A 2GB memory stick Micro(M2) is provided in-box - that equates to storage for up to 1800 songs*. If you tire of these, tune in to your favourite station using the W890’s FM Radio. Download music and web pages ?fast! Music without wires Match your personal lifestyle The W890’s 3.2 megapixel camera allows you to record the moment for posterity. One-press access to the camera means you need never miss a shot. Plus, instantly upload your photos to your personal online gallery, or ‘blogsite? to let your friends know what you’re up to. The W890 Walkman?phone is a HSDPA/UMTS 2100 and GSM/EDGE 850/900/1800/1900 phone and will be available in selected markets from Q1 2008. The W898c Walkman?phone is a GSM/EDGE 850/900/1800/1900 phone for the China market only. 
Sony Ericsson W890i / W890
Sony Ericsson W890i Walkman phone
Whether you’re on your own or with friends, the W890’s colour matched stereo headset and in-built stereo speakers deliver a high quality listening experience. The phone incorporates the Walkman?Player 3.0, the latest in Walkman?technology, which offers one-click access to the player and simple, intuitive navigation around your music.
The W890’s HSDPA capabilities allow you to download music at speeds up to four times faster than with regular 3G devices. Plus, it makes viewing pages on the internet quicker and easier too. The phone is fully compatible with Sony Ericsson’s PlayNow?mobile entertainment experience. This provides you with instant access to the latest content ?whether it’s the full-length music tracks, the hottest mobile games, ringtones or wallpapers ?downloadable either direct to your phone or via your PC.
Need to provide the music for a party on the spur of the moment? No problem. As well as its own internal stereo speakers, the W890 is fully compatible with a range of the latest Sony Ericsson music accessories, including the Portable Bluetooth Speaker MBS-100 and the Stereo Bluetooth?Headset HBH-DS220.
With understated elegance, smooth curves and a choice of three stylish colours (Espresso Black, Mocha Brown and Sparking Silver), the W890 Walkman?phone will truly complement your personal style.
Sony Ericsson W880i / W880
Sony Ericsson W880i / W880
At just 9.4mm thin, the W880/W888 is the slimmest Sony Ericsson phone yet and combines the full Walkman?phone experience with a device that fits easily into your pocket. The 1GB Memory Stick Micro?(M2? provided in-box gives you room to store up to 900 full length tracks*, whilst the host of innovative music applications (such as Walkman Player 2.0 & Disc2Phone) make it easy to get music onto your phone in the first place & search through play lists once its there. All of this, plus a 2.0 megapixel camera, is packed into a UMTS phone that’s as slim as a standard CD case.
The W880/W888 represents a milestone in the Walkman phone portfolio. Although without doubt one of the slimmest music phones available with a 1GB capacity, the true beauty of its design is seen in the brushed stainless steel finish and the stand-out colour variants; either Steel Silver or Flame Black.
Of course, the W880/W888 is about more than just good looks. The Disc2Phone music management software allows the user to transfer their tracks easily and with no fuss from PC straight onto the phone. With Bluetooth Audio Streaming, all of that music can be enjoyed wirelessly on a Stereo Bluetooth Headset such as the HBH-DS970, or by streaming music directly to a home or car stereo (via the new Music Bluetooth?Receiver MBR-100). Importantly for a music phone, all of this functionality has been introduced without having to compromise on battery life. The W880/W888 delivers up to 18 hours music listening time & features a Flight Mode which allows the phone to be switched-off in mobile-prohibited environments.
The W880 Walkman phone is a UMTS 2100 GPRS 900/1800/1900 music phone and will be available in selected markets from Q1 2007. The W888 Walkman phone is a GSM variant, minus the video telephony functionality, intended specifically for China where 3G services are not established.
Sony Ericsson W850i / W850
The W850 has been uniquely combined with a full horizontal mode camera experience and the latest Walkman player 2.0 for easy music download. Available in Precious Black or Golden White, the phone has an attention grabbing ‘heartbeat illumination?feature to light-up the control keys in rhythm with your music. Visually stunning and appealing to use, this phone isn’t just about good looks ?it also offers blisteringly fast music downloads direct to the handset. The phone is configured for operator over the air (OTA) music download services and accepts many popular music file formats including e-AAC+, which reduces download time and space needed for tracks. Memory isn’t an issue either with a 1GB memory stick PRO Duo supplied which is enough for around 1,000 songs in e-AAC+. This can be expanded to 4GB so that you can store a much larger music collection and have it with you all of the time. The Walkman player 2.0 simplifies navigation through music genres, playlists, individual songs or music albums and there’s also a TrackID feature powered by Gracenote Mobile MusicID. This is a new service which means you can record a few seconds of a song, either via the microphone or the in built FM radio, and then with one click send that clip to the Gracenote worldwide music database which will identify the track and relay the information back to the phone. Sony Ericsson has also evolved the Walkman music player in ways which will appeal whether you’re a new user or already familiar with the interface. The user interface is more intuitive and makes it easy to search and play tracks as well as download them. New graphics capabilities make the experience more visual and provide music metadata and album art. And the download service is integrated, so there’s no need to come out of the music player and into the web browser to visit online music stores. There is also a high performance 2 Megapixel camera that makes it fun to capture your favourite moments and share them with friends. Fast internet access and web browsing also make it easy to use your W850 to create and maintain blogsites, so you can keep your friends posted from wherever you are. An impressive range of accessories means you can have even more fun out of your W850. Stereo Bluetooth headsets allow you to enjoy music in full stereo quality wire-free, and an advanced car handsfree set makes it safe to enjoy your music phone while driving. Music Desk stand speakers provide a boost to the sound to make the W850 the centre of any party. The Sony Ericsson W850i is a UMTS 2100 and Tri-band GPRS 900/1800/1900 Walkman phone for Europe, Middle East and Africa. It is commercially available in Precious Black or Golden White and starts shipping during Q3 2006. 
Sony Ericsson W850i / W850
Sony Ericsson’s successful Walkman phone range takes another step forward with the announcement of the UMTS enabled W850. This is Sony Ericsson’s first GSM/UMTS ‘slider?
Sony Ericsson W810i White
Sony Ericsson W810i White
Sony Ericsson W810i in Fusion White is a quad-band EDGE phone (850/900/1800/1900 MHz) that enables users to transfer their favourite music from the PC or access operator music download services, while staying connected to friends, family and business colleagues anywhere in the world.
The sleek white with orange trim W810i advances the mobile music experience by seamlessly blending together entertainment and advanced mobile phone technology to offer a truly credible digital music experience, supporting industry standard MP3 and AAC music file formats.
Similar to its predecessor, enjoying music on the white W810i is extremely simple because a dedicated Walkman button quickly pulls up the music menu regardless of any other application that is in use on the phone. The user can find all the most common music controls needed (Play/Pause/Stop/Skip Track/Volume) positioned just below the phone’s screen, allowing users to move easily between tracks or adjust the volume on the speaker or headphones. Engaging Mega BassTM improves the sound experience when listening to music through the external speaker or the quality HPM-70 stereo headphones provided.
The W810i offers the latest in mobile multimedia functionality by taking advantage of high speed data downloads; listen to hours of music, capture and send high-resolution mega pixel images, access the Internet and stay connected through instant messaging or email. It comes with a 512MB removable Memory Stick Pro DUO, which can be upgraded to 2GB with additional purchase, allowing consumers to store a wealth of music tracks, photos, video and other multimedia files on the phone.
Consumers can easily and quickly load music onto the white W810i from a PC via USB 2.0 using the provided Disc2Phone music management software, or by purchasing new music from operator specific over-the-air download services. This enclosed PC software makes it easy to sort, browse and transfer files onto the 512 MB Memory Stick PRO Duo, which provides capacity for approximately 150 music tracks.
The white W810i is also a great imaging device enabling users to capture great still pictures and video. It features an integrated high-quality 2 megapixel, autofocus camera with photo light, and an easily recognisable digital still camera interface.
As with other members of the Walkman phone family, music automatically pauses when an incoming call is received and continues playing when the call ends. The phone can also operate in a music-only mode for those occasions when the phone function must be disengaged, such as during air travel. The white W810i is equipped with EDGE Class 10 technology to allow quick and easy data transfers and Internet access, and BluetoothTM wireless technology for connectivity with Bluetooth handsfree headsets and sharing of data with other Bluetooth-enabled devices.
The Sony Ericsson W810i in White starts shipping globally during Q3 2006.
Sony Ericsson W710i / W710
Available in Performance Graphite and Hatha Violet the phone also features a 2 Megapixel camera with digital zoom and comes supplied with 512MB Memory Stick Micro(M2 - enough to keep you going through the longest walk or fitness session, although this can be expanded to 1GB if you’re left wanting more. Fitness applications included as standard help you take your Walkman phone into new territory. The jogging application can be accessed easily from both the sub display and main display to measure both speed and distance covered while out running. There’s also a daily step counter that resets automatically at midnight and your progress is displayed even when the phone is on standby. The user interface is easy to use while on the move. The fitness application, Walkman player and FM radio can all be controlled using the external display and the quick access keys next to it - so you don’t have to open the phone and find yourself losing concentration. To add even more dimensions to your active life, the W710 comes with the very latest Sony Ericsson accessories. The Active Clip IAC-60 is specially designed to make the W710 accessible and comfortable to wear. Clipped to your bag, waist or arm by way of a highly adaptable strap, it makes using all the features on the W710 easy when working out. We all know the frustration of earphones falling out when we’re on the move. With the Stereo Portable Handsfree HPM-65 that is eliminated, making it the perfect handsfree for the W710. A light design with ear hooks give a stable fit, while a standard 3.5 mm plug means you can change the earphones if you wish. As with all Walkman phones, the music mutes when the phone rings, so you need never miss a call. More key features of the W710: Music listening Flight Mode turn the phone off in no-phone zones for music player only Music management and transfer Music recognition Key accessories The Sony Ericsson W710 is a Quad-band EDGE/GPRS Walkman?phone commercially available in Performance Graphite and Hatha Violet and starts shipping during Q3 2006. It is available in two variants:
review : Sony Ericsson W710i / W710
Listening to music while exercising takes a new turn today as Sony Ericsson introduces the W710 Walkman phone. Designed to support an active, sporty lifestyle, the W710 includes a motion sensor plus new fitness applications that measure your running speed, distance and time, or simply count your steps when walking. Sporty good looks, a high performance Walkman player and easy-to-use interface all combine to make the W710 the perfect sporting partner, whether you’re running for fun or keeping a check on how much you walk each day.
Walkmanplayer Advanced music player with Megabass?allows search and sort by artist, album, track and playlist FM Radio with RDS Up to 20 favourite channels can be stored with the preset function. The FM Radio can be used as alarm clock
Supplied Disc2Phone Music Management Software allows you to easily rip your CDs and transfer tracks from your PC to your phone. You can also transfer tracks to your phone that you’ve already ripped into your existing music libraries just ‘drag and drop and the full metadata artist, album and track will be transferred too. When the W710 is connected to your PC with the USB cable, the PC recognises the Memory Stick Micro(M2 as an external hard drive, so you can easily and quickly transfer music files to the Memory Stick in this way.
Now you can easily discover the title and artist of a song you’re listening to on the phone’s radio or even your own radio at home or in the car. TrackID?powered by Gracenote Mobile MusicID is a new service which means you can record a few seconds of a song either via the microphone or the in built FM radio and then with one click send that clip to the Gracenote worldwide music database which will identify the track and relay the information back to the W710 phone.
Sony Ericsson W660i / W660
like several of the latest Walkman phones, the W660 features TrackID. If you ever need to identify a piece of music that you don’t recognise, simply record a few seconds of the track, either via the microphone or by tagging a clip straight from the phone’s FM Radio, and TrackID will send the clip to the Gracenote Mobile MusicID database. This quickly identifies the track, the artist and album and relays the information back to your Walkman phone. The W660 Walkman phone can store up to 470 full-length songs (in eAAC+ format) on the 512MB Memory Stick Micro (M2) supplied. As your collection grows you can expand the memory as you need and, by way of example, a 1GB Memory Stick Micro (M2) will hold up to 1,000 tracks. As well as high speed music download and web surfing, the W660 can deliver RSS feeds straight to the phone’s desktop to keep you up-to-date on the latest news and gossip. It also packs a 2.0 megapixel camera and Picture Blogging capability, allowing you to capture that picture and upload it instantly to your personal blog site - all at 3G speed. Sony Ericsson also announces the Snap-On Speakers, MPS-75, today. This is a small plug-in speaker unit with excellent sound quality that is powered from the phone - perfect for that party moment. The W660 Walkman phone also offers Bluetooth Audio Streaming, which allows you to send music wirelessly from the phone to other compatible devices, such as the Music Bluetooth Receiver MBR-100 or the Stereo Bluetooth Headset HBH-DS970. The W660 Walkman phone is a UMTS 2100 and GPRS 900/1800/1900 device and will be available in selected markets from Q2 2007. The Snap-On Speakers, MPS-75, will be available globally from Q2 2007. 
Sony Ericsson W660i / W660
Sone Ericsson W660i - a Walkman phone which places an emphasis on style and feel. With a tactile finish that just begs to be touched, it’s a classic-design 3G phone available in two distinctive colours, Record Black and Rose Red. Also introduced is a compact new music accessory, the Snap-on Speakers MPS-75, which let you play the tracks stored on your Walkman?phone out loud.
Sony Ericsson W610i / W610
Sony Ericsson W610i / W610
The W610 Walkman?phone is all about the detail, whether this is detail in design that builds on the look of earlier Walkman?phones or the detailed combination of mobile music with a credible digital camera. The W610 stores up to 470 full-length music tracks* on the 512MB Memory Stick Micro?(M2) provided, and offers the inventive TrackID?music recognition application; a feature that lets the user record a clip of an unknown music track onto their phone and immediately receive a notification of the track name, artist and album. Add to this a 2.0 megapixel camera with auto focus and the W610 is a credible fusion of phone, music player & digital camera.
The W610 Walkman?phone is a fully specified music phone that does not compromise on its digital camera offering. As well as the 2.0 megapixel camera with auto focus, video recording and playback, the W610 provides a horizontal camera menu ?so that the user holds it as they would a regular camera when taking a picture - and a Picture blogging facility for uploading photo’s direct to a user’s online blog site. Switching back to the music credentials, the W610 includes an RDS FM Radio to brighten up the daily commute or trip to the gym. In fact, the only compromise with the W610 Walkman?phone is choosing between the two colour options; will it be Plush Orange or Satin Black?
The W610 Walkman?phone is an EDGE 850/900/1800/1900 music camera phone and will be available in selected markets from Q2 2007.
Sony Ericsson W580i / W580
This latest Walkman phone pushes the boundaries of urban style. When the slider is closed the design, either in Style White or Urban Grey, is ice-cool, understated. Flick open the slider and the phone becomes a real attention grabber, revealing hot orange colour accents and stunning light effects along the sides. At only 14mm thin, you wonder where the W580 finds room for all of that music, the camera and the fun applications. But it does, effortlessly, and there is no compromise on the full Walkman phone experience. As well as storing up to 470 full-length music tracks *, it is incredibly easy to get music from your computer into the phone, since the Disc2Phone music management software and USB cable all come in the box. You can even use TrackID to identify music tracks you don¡¯t recognise, regardless of whether they are playing out loud or via the phone¡¯s RDS FM Radio. With all this going on, make sure you take time to notice the light effects on the W580. Navigate to the Walkman player and they automatically change to a glowing orange colour. With the W580 Walkman phone you can even take your favourite tracks to the track. It will count your steps, your calories and monitor your running speed/distance/time. Add to that your best tunes for motivation and whether you¡¯re on a run, in the gym or just out for a stroll, the W580 is the perfect fitness partner. Urban cool really does meet mobile entertainment with the W580. The 2.0 megapixel camera and fast connectivity make picture blogging and instant messaging second nature. 3D Gaming is fast action too with hit titles preloaded. The slider action also allows for a large 2.0 inch colour screen, ideal not just for gaming but also web browsing and viewing your camera photos. As if the W580 did not already scream of street style, you can also add music accessories to your Walkman phone to make even more of an impression. Two sets of cool, optional speakers ?the Portable Speakers MPS-70 and Snap-on Speakers MPS-75 instantly transform the W580 into the heart and soul of any party. If you want to turn up the volume still further, then the Bluetooth Music Receiver MBR-100 lets you play your phone music directly through a home stereo, using your W580 as the remote control to skip through tracks and adjust the volume. So the W580 Walkman phone looks and sounds stylish, whether you are at a party or just hitting the street. The W580 Walkman phone is a 2.5G, Quad Band EDGE device (850/900/1800/1900) and will be available in selected markets from Q3 2007.
review : Sony Ericsson W580i / W580
Sony Ericsson W580 WALKMAN phone is the music phone that pure street style. This slim slider phone speaks volumes in urban cool while delivering the full-on Walkman phone music experience. It will store up to 470 full-length tracks, has a 2.0 megapixel camera tucked discretely within the slider itself, plus stacks of gaming, fun sports and entertainment features.
Sony Ericsson W200i / W200
Sony Ericsson W200i / W200
The Sony Ericsson W200; a blend of easy-to-use mobile phone and the key features needed to make a first step into ¡¥music on your mobile¡¦.
With the W200 Walkman phone you can store up to 37 full length tracks* (or about four albums) and it¡¦s easy to replace them when it¡¦s time for a change. Simply transfer music from your PC with the Disc2Phone music management software supplied. This latest addition to Sony Ericsson¡¦s musical family will be available in two renowned Walkman phone colours (Rhythm Black & Pulse White) and has stamina for up to 18 hours of music listening. So you can be sure that your favourite tracks are always with you!
¡§The W200 is an affordable music phone that compliments your existing MP3 player,¡¨ says Steve Walker, Head of Product Marketing at Sony Ericsson. ¡§It¡¦s not everyday that you want to carry lots of devices with you; and with the W200 you have enough music storage for your current playlist. And if you tire of these, the FM Radio allows you to quickly tune-in to your favourite drive-time show.¡¨
To make it easy to get to your music, the W200 features a dedicated Walkman key that takes you straight to the Walkman player menu. If you need to share your music with friends then the 128MB Memory Stick Micro (M2) lets you do this in an instant. And it is always possible to upgrade to a larger Memory Stick if you need to expand your music library: the 1GB Stick available now will hold up to 255 full-length tracks.
If you want to catch up with the news or listen to your favourite DJ, then the FM Radio allows you to pre-set up to 20 of your favourite stations. Listen-in via the colour-matched Stereo Headset HPM-64; the first to feature Bass Reflex, an innovation that preserves audio quality when the bass is turned up. You can even use the radio as your alarm clock, using the in-built speakerphone rather than the stereo headphones.
As well as being a music player, the W200 is a fully featured ¡¥multi-media¡¦ phone. It features a VGA camera with 4x digital zoom and integrated photo album so that you can capture and store those spontaneous snapshots, or share them with friends and family. It is also fully equipped for video messaging, offers a full HTML web browser and delivers business-friendly tools such as push email & PC synchronisation.
You can make W200 an even bigger part of your music life with a host of accessories. Take the MPS-60 Portable Speakers with you anywhere for an instant party and or enjoy music while you¡¦re working with the MDS-60 Music Desk Stand. If its music at home that you are after, then plug your Walkman phone into the MDS-70 Home Audio System for home-hifi quality sound.
The W200 Walkman phone is a GPRS 900/1800/1900 & GPRS 850/1800/1900 handset and will be available in selected markets from Q2 2007.
Sony Ericsson T650i / T650
Sony Ericsson T650i / T650
The Sony Ericsson T650 fuses illumination effects with a stainless steel finish and scratch-proof mineral glass.
The Sony Ericsson T650 is all about detail. The illumination effects on the keypad and the sides of the phone interact with animations on the screen. As these animations move across the display they set off waves of light around the keypad, which stand-out against the reflective stainless steel finish.
Advanced communications, multimedia functions and connectivity are all second nature to the T650. This slim 3G phone conceals a high performance feature set. The 3.2 megapixel camera with auto focus takes excellent shots, and the 1.9-inch, scratch-proof screen makes it easy to shoot and view your pictures. The mineral glass display is placed directly onto the screen, which makes the colours more intense, improves visibility in bright environments and widens the viewing angle of the screen up to 170 degrees.
Once you have taken your pictures, the T650 lets you to share your memories with friends next door or family across the world. You can show your photos on the screen, attach them to messages or post them on the Web using picture blogging.
When it comes to keeping you entertained, the T650 is a natural. Its media player lets you to listen to your favourite tunes wherever you are, and thanks to the latest Bluetooth technology it,s possible to stream music directly from your phone to a headset. A stylish accessory, such as the Stereo Bluetooth Headset HBH-DS980 is the perfect partner here and is also announced today.
At just 12.5 millimetres thin, the Sony Ericsson T650 builds on the design heritage of the T610 and steps up as a no-compromise 3G phone that balances form with function.
The T650 will be offered in a choice of two colours ¡V Growing Green and Midnight Blue ¡V and will be a Dual mode UMTS 2100 -GSM/GPRS 900/1800/1900 phone. It will be available in selected markets from Q3 2007.
Sony Ericsson T250i / T250
Sony Ericsson T250i / T250
,Simple sophistication, sums up the Sony Ericsson T250. The stylish metal finish of this compact phone gives it a premium feel that up until now has been the preserve of high end models. Add to this a feature set that makes it easy to stay connected, either with friends or the latest news, and you have the perfect partner for keeping in-touch with style.
Of course, the T250 is not only about style. For easy communication the T250 has a speakerphone that lets you share your call with others in the room, predictive text input for fast text and picture messaging, and an in-phone calendar that comes in handy for noting key dates or appointments.
Based on consumer feedback, a built-in FM Radio is included on the T250 for music and news around the clock. The T250 kit includes a stereo handsfree headset. To complete the picture, an on-board camera allows you to capture your favourite moments, share them with your friends, or save them in the phone¡¦s memory as a pocket photo album.
With a colour choice of Black or Silver, it,s difficult to determine which is the more elegant. Whichever you choose, though, be sure that the T250 will get you noticed. The Sony Ericsson T250 will be available in two versions (GSM/GPRS 900/1800 and GSM/GPRS 850/1900) and will ship in selected markets from Q3 2007.
Sony Ericsson S500i / S500
Sony Ericsson S500i / S500
The Sony Ericsson S500 is a 14mm slim slider that slides open to reveal colour accents and ever changing desktop themes. You set the in-phone themes and external light effects to change when you want - with the seasons, as day turns to night or when the weekend begins.
Beyond the Mysterious Green and Spring Yellow exteriors, effort has been made to bring design alive with the Sony Ericsson S500. The visuals on the desktop or phone menu can change automatically as the seasons pass or as day turns to night. Hidden illumination appears to highlight a certain event and the keypad glows with energy when the slim slider is opened.
Have fun taking shots with the 2.0 megapixel camera and share moments of your life as they happen. Take a picture of where you are and blog it straight away. You can also send pictures or video to any mobile phone or email address.
The S500 offers more than stunning aesthetics. Add colour to your free time with a media player and expandable Memory Stick slot. So you choose what size of music library is right for you. You can even add a music accessory such as the Music Bluetooth Receiver MBR-100 and play your phone music direct through your home stereo. Play 3D games or access the Web browser for easy surfing on the move.
The S500 arrives with everything you need to connect your phone to your computer. Transfer your favourite music from PC to phone using Sony Ericsson Disc2Phone music management software. Or move images from your phone to your computer without the need for any software. When the S500 is connected, it appears as a drive on your computer. It also features Bluetooth 2.0, giving you same fast, robust connection to other Bluetooth devices as the T650.
The Sony Ericsson S500 is a 14mm slim 2.5G slider phone (GSM/GPRS/EDGE 850/900/1800/1900), available in either Mysterious Green or Spring Yellow. It will be in the shops in selected markets from Q2 2007.
Sony Ericsson P990i / P990
The P990 is the next in a line of successful Sony Ericsson smartphones - the P800, P900 and P910 ?and is based on the same proven concept and recognisable form factor. All have been popular with users, operators and software developers thanks to their powerful productivity features. Operator feedback and download statistics from the Sony Ericsson Application Shop have shown that consumers, both business and personal, are interested in using their smartphones to the fullest potential. Average Revenue Per User (ARPU) can be as high as 4 to 5 times that of more traditional voice-centric mobiles. To ensure a large proportion of applications are available on the new Symbian and UIQ software platform when the P990 goes on sale, Sony Ericsson has decided to announce the smartphone well in advance of availability so that developers have time to create and certify as many applications as possible. As with its predecessors, the P990 is designed to be first and foremost a great mobile phone. It also offers all the benefits of UMTS including video calling, high-bandwidth multi-media downloads and the ability to browse the Internet with full HTML pages. These are viewed in landscape on the new Opera 8 browser. In addition, the P990 is prepared for all major push e-mail clients enabling full e-mail access with attachments, anywhere, anytime. The P990 has multiple text input methods enabling it to support all users?needs and preferences. Writing e-mails is made easier by the new hardware keyboard positioned beneath the flip-down keypad on the main body of the phone. Reading them is made simpler on the large 2.8 inch QVGA touch screen. Multi tasking ?being able to browse the Internet, send and receive files at the same time as talking ?is now possible due to the enhanced capabilities of the new software platform. Memory has been extended in order to handle all multi-media downloads and e-mail attachments. Memory Stick PRO Duo up to 4GB will be available in the market at launch and the P990 now has up to 80 MB user free memory. A 64 MB Memory Stick PRO Duo is included in the box, preloaded with a VPN client and trial version of a virus scan package. The combination of UMTS and WLAN features will also significantly improve the efficiency and flexibility of applications such as e-mail, browsing the Internet/Intranet and video telephony. WLAN, available in hot spots all over the world, acts as a complement to high speed 3G services, enabling widespread access to corporate network services. Other new features include automatic time zone change to the Calendar diary and updated PC sync software with extended synchronization possibilities. Additionally the 2 Megapixel camera with autofocus, digital zoom, photo light plus the bright TFT screen and video recording provide a high quality imaging experience. The P990 will be commercially available in Q1 2006. The variants will be: 
Sony Ericsson P990i / P990
The P990 will be the first commercially available smartphone to adopt the enhanced Symbian OS version 9.1 and UIQ 3 software platform. This flagship UMTS smartphone is Wi-Fi enabled, has a 2 megapixel camera with autofocus and features a new hardware keyboard beneath the flip-down keypad. The phone will start shipping during Q1 of 2006.
Sony Ericsson P1i
In short, the P1 is a device as small as a standard phone that offers flexible ways to work: The Sony Ericsson P1 lets you read and edit documents on the move, whether Microsoft Word, PowerPoint or Excel. It also ships with a desk stand and USB cable in-box, making it straightforward to synchronise with your PC. High speed connectivity Striking visuals Quality downtime The Sony Ericsson P1 is a Tri-Band GPRS 900/1800/1900 and UMTS 2100 handset with Wi-Fi 802.11b. It will be available in selected markets from Q3 2007. 
review : Sony Ericsson P1i / P1
Building on the feature set of earlier models, the Sony Ericsson P1 supports a wide range of push email solutions and Web browsing applications, plus connectivity via hi-speed UMTS and Wireless LAN (WiFi?. Add to this its compact size and multimedia capabilities and the P1 is the complete mobile office. It is based on the Symbian?operating system (v9.1) and UIQ 3.0, an open platform that offers broad potential for multimedia applications from operators/carriers, content owners and third party developers.
Push email and remote working
Always being connected while on the move is now a normal part of working life. The Sony Ericsson P1 gives you the ability to handle your corporate or personal emails, contacts and calendar wherever you are. It offers support for a broad range of push email services including Exchange ActiveSync?and BlackBerry Connect and allows for remote wiping of email and PIM data; something critical in the event of the phone being stolen or misplaced.
Both UMTS and integrated WLAN provide for high-speed Web browsing and data downloads, plus email at a rate and performance you enjoy from your office desktop. The Sony Ericsson P1 is also VoIP enabled for making calls over the internet.
Surfing the Web is intuitive thanks to the Opera?Web Browser that displays pages in horizontal, wide screen aspect. The large, touchscreen QVGA display can be seen and used even in bright environments due to the Transflective Display. The 3.2 megapixel camera takes great shots to store or share via Picture Blogging and is also a useful tool for work purposes. It does away with the need to collect stacks of business cards when travelling. Just take a close-up shot of a business card and the card scanner transfers the contact details directly into the phonebook.
As well as a business tool, the Sony Ericsson P1 also serves as an advanced multimedia companion. Its music and video player mean that you can take your favourite tunes and video clips with you on the 512MB Memory Stick Micro?(M2? provided. Catch the latest news via the on-board FM Radio or stream mobile TV direct to the large screen. Whichever you choose to do, with the P1 you are never short of options.
Sony Ericsson K850i
5 megapixel camera phone with Auto focus and Xenon flash Tri-Band HSDPA phone for high-speed picture and video blogging Advanced digital camera features BestPic Photo fix and PictBridge Beautiful images - The 5 megapixel camera with auto focus and Xenon flash produces true digital camera results. Even if you are not an expert photographer, the K850i does everything to help you get the best possible shots on your phone. Photo fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic and take nine pictures in one burst. Then simply choose the best and delete the rest. Beautifully simple Increased functionality does not mean increased complexity. When in camera mode the K850i's next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose; switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions. Easy to access Beyond the camera, the K850i is a capable multimedia phone. The new media browser puts all of your stored media, whether photos, video, music or podcasts, in one place offering you a unique Sony Ericsson media experience. Scroll, sort and access your media from a single point in the menu. The K850 Cyber-shot phone also allows you to carry out an intelligent search to see photos by the month they were taken, view thumbnail images or scroll through in full-picture mode. With the new crystal display, the K850i offers optimal clarity from any viewing angle. Easy to share Once you have taken your picture it is easy to share the memory. If showing a photo on the K850i's large 2.2" crystal bright display, the innovative auto rotate feature will display it in the correct aspect - portrait or landscape ?irrespective of the orientation it was taken in. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite. Easy to pair Given the premium look of the K850i Cyber-shot phone, you will want to match it with an accessory that looks just as good. Announced today as an optional accessory, the Bluetooth?Headset IV840 fits discretely and securely into your ear. This high-performance headset can leave you handsfree for up to 9 hours of talking. It can pair automatically with the K850i for easy set-up, whilst digital noise cancellation provides for optimum sound quality. So, like the K850i, the IV840 does not compromise performance or ease of use. The Sony Ericsson K850i Cyber-shot phone is a Tri-Band HSDPA and Quad-Band GPRS/EDGE phone with a colour choice of either Velvet Blue or Luminous Green. It will be available in selected markets from early Q4 2007. 
Sony Ericsson K850i / K850
For those users looking for a camera phone that delivers the picture quality you would expect from a digital camera, the Sony Ericsson K850i is certainly in the frame. This 5 megapixel Cyber-shot phone packs state-of-the-art digital camera features into a slim-design mobile phone.
Sony Ericsson K810i
Camera excellence Dark room magic Snap away and blog
Sony Ericsson K810i / K810
The world is full of pictures. The compact K810i Cyber-shot phone has all you need to catch the moment - and make it look as special as it was.
The 3.2 megapixel camera comes packed with features. Get sharp with auto focus. And don,t let poor lighting worry you: use the Xenon flash.
With Photo fix, you have that extra, dark room magical touch. Adjust light balance, brightness and contrast in one go and see your good shots turn great.
Use BestPic to snap nine photos in a second. Keep the ones you like. Share them via picture messages or by posting them on your blog site.
Sony Ericsson K770i
At just 14.5mm slim and finished in a fashionable Truffle Brown, the K770 can take pictures as good as a standalone digital camera; pictures can be printed up to A4 size. The camera can also be used for video and comes with a powerful photo light for indoor photo-taking and filming. As with all Sony Ericsson Cyber-shot?phones, ‘ease of use?sits at the heart of the experience. To take a picture, just slide open the lens cover, find your subject and shoot. Great results If you take a spontaneous snapshot and the light conditions are poor, simply select Photo fix for PC-free photo editing on your phone. Shared instantly If you want to transfer photos swiftly from the K770 Cyber-shot?phone to your PC or laptop, then simply use the USB Cable provided in-box to drag and drop them from one to the other. alternatively, if you prefer to print your pictures, the 3.2 megapixel camera with auto focus delivers picture quality that is good enough to print your photo out at upto A4 size (297mm x 210 mm). You can even connect your K770 direct to a printer using PictBridge?for PC-free printing. Expect more With all of this music at your fingertips, it’s worth investing in a Stereo bluetooth headset that will stream music wirelessly from your phone and let you enjoy your favourite songs hands-free. The Stereo Bluetooth headset HBH-DS200 can be auto-paired with the K770 and offers up to 6 hours of talktime or music listening time. The K770 Cyber-shot?phone is all about understated style. It’s a discreet, grown-up looking phone that slips neatly into your pocket or bag. Yet when you need it there is a digital camera on-board that can give results as good as you expect from a digital camera. The K770 is a GSM/GPRS 900/1800/1900 and UMTS 2100 phone that will be available in Truffle Brown in selected markets from autumn 2007. 
review : Sony Ericsson K770i / K770
Sony Ericsson,s new K770 Cyber-shot?phone is a digital camera, a photo album and an elegant phone all in-one. Still a phone first and foremost, it allows you to send and share your photos as soon as you’ve taken them.
Capturing the perfect picture is easy with the K770 Cyber-shot?phone. Just slide open the lens cover and you’re ready. Once in camera mode the 1.9inch screen becomes the viewfinder, the Cyber-shot?based menu becomes visible and you’ll also see eight lit icons appear across the phones keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light.
The most direct way to share your photos is perhaps through a slide show on the K770’s screen. When you want to show them to people that are not around, though, you can post your pictures to your own ‘blogsite?or on-line gallery. Share the web site address to share your photos.
The K770 is about much more than just camera features. Supporting Memory Stick Micro?(M2?, the K770 comes with a 256 MB memory card that lets you store up to 200 photos of the best quality. Peruse your photo album whilst listening to your favourite music tracks on the in-built media player. Or tune in to the FM radio with RDS that seeks out clear reception when you’re on-the-move.
Sony Ericsson K630i
review : Sony Ericsson K630i / K630
Sony Ericsson K630i, a stylish all-rounder fully packed with all the features needed for managing work life as well as your favourite pictures, video and music.
Mobile Broadband (HSDPA)
Browse the internet, download music or email at broadband speed. Up to 4 times faster than regular 3G speeds*.
E-mail on the move
Microsoft?Exchange ActiveSync preloaded.
Your media in your pocket
One source in the menu for access to all media. Drag and drop music and videos between phone and PC using Media Manager.
Available in two colours ?Havana Gold and Quick Black ?the new Sony Ericsson K630i keeps you in control, fully informed and entertained at all times. Powered by turbo 3G (HSDPA) and weighing in at only 97 grams, the K630 delivers a PC-like Web surfing experience in a pocket-sized frame.
Pre loading of Microsoft?Exchange ActiveSync gives you the possibility to mirror your PC/laptop inbox, look out for urgent e-mails and write quick responses. Add to this your Desktop widgets; animated icons that sit on your phone’s desktop and give one press access to your favourite websites, and its easy to see how the K630 brings the Web into your phone. RSS Feeds can even be set-up to keep you up-to-date with the latest news, weather and entertainment.
Your media in your pocket
You never know when you might need to snap a picture, so the K630i,s 2.0 megapixel camera is always on-hand to shoot still pictures or moving images. Share these instantly with friends via MMS, email or postcard; or by uploading them to your own online gallery, or blogsite. Share the Web address with friends and family to instantly give them access to all your latest photos or video clips.
The K630i also provides a true music experience. It comes with 256MB Memory Stick Micro?(M2? in-box and supports up to 4 gigabytes ?that’s up to 3600 full-length tracks. That sounds like a lot, but the K630i,s Mobile Broadband (HSDPA) capability means it only takes about 14 seconds to download a full-length music track*; up to four times faster than average on a regular 3G phone. To make things easier still, the K630 features a dedicated music key to help you navigate all of those songs.
The phone features an in-built Media Browser, meaning that there is just one location on the K630’s menu to launch the music player, video player or photo gallery, and so access all of your in-phone content. The K630 comes complete with new Media Manager software in-box to let you easily move your favourite music, photos, videos and more between your PC and your phone. Music tracks or video clips will be automatically converted into phone-friendly formats and creating playlists or adding album artwork to your tracks is simple.
The Sony Ericsson K630i will be available in selected markets from Q4 2007.
Sony Ericsson K618i
Sony Ericsson K618i / K618
Sony Ericsson K618i : a slim, lightweight 3G phone that will launch in selected markets and deliver the perfect mix of mobile phone, multimedia applications and business solutions.
The new K618 has been developed for those users that want ‘the best of both worlds? entertainment on the move & a powerful business tool. This high performance 3G device is as light and slim as a typical 2.5G phone, yet delivers blisteringly-fast speeds for streaming or downloading music & video clips, browsing the web or gaming. And staying in control of your inbox is made easier with support for push email, allowing messages to be sent directly to the phone without having to download them.
This compact phone is well equipped for both capturing & sharing photos, and playing music. Notably, the K618 features Bluetooth?Streaming, which means that full-length music tracks (or video clips) can be sent wirelessly from the phone and listened to on a compatible Bluetooth?enabled device, such as the Stereo Bluetooth Headset HBH-DS970.
One click of the dedicated camera button and the 2.0 Megapixel camera is activated, which comes complete with 2.5x digital zoom and Mobile Blogger This application allows the user to post (or blog) their images directly to their own blogsite, giving friends and family the chance to go online and view the shots. The K618 is also ready for making video calls; the separate video telephony camera and high speed 3G connectivity making this a reality.
With so many multimedia functions available, it’s possible to build up a sizeable collection of photos, music files, video clips and web pages. The 256MB Memory Stick Micro?(M2? provided caters for this and will store around 700 photos or 230 music tracks for example*. There is also the option to expand the external memory up to 1GB as an individual’s media library grows.
The K618 is a striking, slim-line ‘stick?design that will launch in a choice of Vibrant Black or Bright White. This UMTS 2100 device will be available in selected markets from Q3 2006.
